Rules & Regulations

Overview

League of Brands is a season-based movement competition organized inside the SportIn platform. Participating organizations compete as teams across a series of 24-hour matches, measured by their collective daily steps transformed into a Movement Index score.

The format follows the structure of a national football league: a single round-robin table, weekly matches, a points system and a season champion. The first and second runner-up positions earn a qualification spot for the international edition.

1.1 Season structure

• Each season runs for a defined period set by the organizer (SportIn).
• The regular season consists of all scheduled matches in the league table.
• Positions 2 and 3 at the end of the regular season play a single 24-hour qualifier match for an international slot.
• Position 1 is the Season Champion.

1.2 Who can participate

• Organizations invited by SportIn are eligible to compete.
• Each organization fields one team in the competition.
• Individual employees join their organization's team via an invitation link provided by their Team Leader.
• A player can only belong to one team per season.

Teams

2.1 Team composition

Each participating organization fields exactly one team per league. Teams are created and configured by the SportIn admin team in coordination with the participating brand.

• Maximum team size: There is no maximum. Organizations may invite as many employees as they wish.
• Active vs reserve: Players are either active (steps count toward the team score) or reserve (steps do not count during the match). Only the Team Leader can change this status.
• Roster lock: Once the league begins (first match starts), the team roster is locked. No new players may join and no players may be removed, except via a formal request to the SportIn admin team.

2.2 Team Leader

Each team has exactly one Team Leader, designated by the SportIn admin team. The Team Leader is the primary operational contact for that team during the season.

Team Leader responsibilities:

• Invite players to the team via the team invitation link before the league begins.
• Manage the active/reserve status of players before and during matches.
• Execute substitutions during live matches (within the allowed substitution cap).
• Ensure the team meets the minimum player count before the season starts.
• Communicate match schedules and active days to team members.

Team Leaders can be replaced by the SportIn admin team at any time. All leadership changes are audit-logged.

2.3 Joining a team

• The Team Leader generates a team invitation link inside the SportIn admin console.
• The link is shared with employees via email, Slack, internal channels, or any preferred method.
• Employees click the link, which opens a branded landing page.
• If the SportIn app is not installed: the page prompts the employee to download it from the App Store.
• Once the app is installed and the employee is authenticated: they tap ‘Accept Invitation’ to join the team.
• After accepting, the employee connects their movement data source (Apple Health, Garmin, Fitbit, Strava or SportIn Native).
• The employee is now an active team member and their steps will count on match days.

Matches

3.1 Match format

Each match is a head-to-head comparison between two teams over a single calendar day. The match window is exactly 24 hours.

3.2 Movement Index (MI)

The Movement Index is SportIn’s proprietary scoring formula that converts average daily steps into a performance score on a scale of 1.0 to 10.0.

• MI grows as team average steps increase. The scale is logarithmic, so improvements at lower step counts have more impact than at higher counts.
• The divisor in the average is the count of distinct players who were active at any point during the match — starters plus substituted-in reserves. Players who remained on the bench throughout the entire match do NOT count toward the divisor.

3.3 Match schedule

The full season schedule is set by the SportIn admin team before the league begins. Three scheduling modes are used:

• Manual pairing: Admin selects two specific teams and a date.
• Random single: Admin picks a date and the system randomly assigns two teams who have not yet played each other in that direction.
• Full season randomization: The system generates a complete double round-robin schedule across the season date range. Every team plays every other team exactly twice — once as the home team and once as the away team.

Home and away designation is cosmetic only. There is no physical home advantage. It serves as a display distinction to ensure each pairing is recorded in both directions.

Scoring & Standings

4.1 Points system

The following points are awarded after each match result. These values are fixed and not configurable per season.

4.2 Standings table

The standings table is updated in real time after every match concludes. It displays the following columns:

• Pos — Current position in the league
• Team — Team logo, name and brand
• P — Matches played
• W / D / L — Wins, draws, losses
• MI+ — Total Movement Index accumulated across all matches
• MI− — Total Movement Index conceded against
• +/− — MI difference (MI+ minus MI−)
• Pts — Total points (primary sort, descending)

4.3 Tiebreakers

When two or more teams are level on points, positions are determined by the following criteria in order:

• Higher MI difference (MI+ minus MI−)
• Higher MI accumulated (MI+)
• Fewer matches played
• Alphabetical order by team name (final fallback)

4.4 Final standings and prizes

Substitutions

5.1 How substitutions work

During a live match, the Team Leader can substitute an active player out and bring a reserve player in. Substitutions mirror the football model: the player coming off stops contributing steps at the exact moment of substitution, and the player coming on begins contributing from that moment forward.

5.2 Substitution rules

• Cap: Each team can make a maximum of 30% of their roster size in substitutions per match (ceiling applied). A 10-player team may substitute 3 players. A 100-player team may substitute 30 players.
• Configurable: The substitution cap percentage may be adjusted by the organizer per season. The default is 30%.
• Direction: Substitutions go from active to reserve only. A player who has been substituted off cannot come back on in the same match.
• Trigger: Only the Team Leader can initiate a substitution, via the web admin console or the SportIn app.
• Immediate effect: Substitutions take effect instantly. There is no acceptance required from the player. The coach’s decision is final.
• Notification: Both the substituted-out and substituted-in players receive a push notification from the SportIn app.
• Immutable: Completed substitutions cannot be undone or reversed.

Data Integrity & Anti-Cheat

6.1 Accepted data sources

Only steps recorded by approved movement tracking sources are counted during matches. Manual step entry is not permitted.

• Apple Health (via HealthKit on iOS)
• Garmin Connect
• Fitbit
• Strava
• Polar
• SportIn Native (built-in step counter using the device’s motion sensor)

Steps flagged by Apple Health as manually entered are detected by SportIn and excluded from match calculations.

6.2 Anti-cheat measures

• SportIn detects manually entered steps using the HealthKit wasUserEntered metadata flag. Manually entered steps are excluded and the affected player’s row is flagged.
• A flagged player receives a warning inside the SportIn app. Repeated violations may result in the player being removed from the competition.
• Step data is synchronized in real time throughout the match window. Data submitted after the match end timestamp is not accepted.
• The SportIn admin team reserves the right to investigate anomalous step counts and adjust scores if manipulation is confirmed.
• Organizations found to be systematically manipulating step data may be disqualified from the current season and excluded from future editions.

6.3 Device requirements

• Players must use a compatible iOS device (iPhone with motion sensor) or a supported wearable device connected to an approved data source.
• Steps are only counted while the device is worn or carried in a natural movement context. Mechanical step simulation (phone shaking, treadmill desk exploits, etc.) is considered manipulation.
• Players are responsible for ensuring their device is charged, the SportIn app has background refresh enabled, and their data source is connected before match day.
• Lost data due to device malfunction or connection failure is not recoverable after the match window closes. SportIn is not responsible for step loss due to device or connectivity issues.

Participant Conduct

7.1 General conduct

League of Brands is a corporate community competition. All participants are expected to conduct themselves professionally and in the spirit of fair play.

• Participants must treat all other players, teams and officials with respect.
• Public commentary about other teams or players must remain positive and constructive.
• Any form of harassment, discrimination or deliberate intimidation is grounds for immediate removal from the competition.
• Disputes regarding match results must be submitted in writing to the SportIn admin team within 24 hours of the match ending.

7.2 Content and social sharing

Participants are encouraged to share their experience on social media. When doing so:

• Use the official competition hashtags provided by SportIn.
• Tag SportIn’s official social accounts when sharing leaderboard screenshots and match results.
• Do not share content that misrepresents match results, team rankings or other participants.
• Organizer-generated replay clips and leaderboard screenshots are pre-cleared for social sharing.

7.3 Privacy

• Individual player step counts are visible to the Team Leader and the SportIn admin team by default.
• Public display of individual step counts requires the player to opt in inside the SportIn app.
• Team-level scores (average MI per match) are always publicly visible once a match is active or complete.
• Player names and profile images are visible on team profile pages by default. Players can adjust their visibility settings in the SportIn app.

Organizer Rights & Responsibilities

8.1 SportIn’s role

SportIn Digital SRL is the sole organizer of League of Brands Season II. As organizer, SportIn retains the right to:

• Add, remove or replace teams and team leaders at any time for organizational or conduct reasons.
• Adjust the match schedule due to technical issues, insufficient team roster, or circumstances outside participants’ control.
• Postpone or cancel a match with reasonable notice to the affected teams.
• Investigate and correct score anomalies resulting from technical errors on the SportIn platform.
• Disqualify a team or player for violation of these rules and regulations.
• Amend these rules and regulations with reasonable notice before changes take effect.

8.2 Liability

• SportIn is not responsible for physical injury or health outcomes resulting from participation in the competition.
• Participation in League of Brands is voluntary. Employees are not required to participate by their employer or by SportIn.
• SportIn is not liable for data loss resulting from third-party fitness tracker failures, device malfunctions or connectivity issues.
• Match results are final once the 24-hour window closes, subject only to anti-cheat investigations by the SportIn admin team.

Quick Reference

Key numbers at a glance

Contact

For all competition-related questions, disputes or technical issues, contact the SportIn admin team:

• Web: sportin.io
• Platform: try.sportin.io
• Email: hello@sportin.io